Course curriculum

  • 1

    Introduction

    • Introduction to Customer Management for the 'New Normal'

    • Course Outline and Structure

  • 2

    Session 1: Taking Control from the Beginning

    • Session 1, Part One - The Customer's perception and expectations

    • Session 1, Part Two - Winning the Respect of the Customer

    • Session 1, Part Three - Starting Transactions on a Positive Note

    • When it's not Face-to-Face. Applying the techniques for Customer Management on the Phone or other Remote Sessions

    • Putting it into Practice....

    • Session 1 Handouts

    • Session 1 Quiz

  • 3

    Session 2: Using our Behaviour as a Customer Management Tool

    • Session 2, Part One - Choosing Your Behaviour

    • Session 2, Part Two - Using Behaviour to Influence

    • Session 2, Part Three - Adopting a Solution Focus

    • Putting it into Practice....

    • Session 2 Handouts

    • Session 2 Quiz

  • 4

    Session 3: Communication for Proactively Managing Customers

    • Session 3, Part One - Proactive Listening

    • Session 3, Part Two - A Model for Communication

    • Session 3, Part Three - Positive, Active Language

    • Putting it into Practice

    • Session 3 Handouts

  • 5

    Q & A Session

    • Session 3, 'Using Positive, Active Language', Exercise; Review and Answers

  • 6

    Session 4: Using Proactive Communication techniques to Break Bad News and say ‘No’

    • Session 4, Part One - Recap of previous lessons followed by Negative Trigger Phases

    • Session 4, Part Two - How to say "No".

    • Session 4, Part Three - Breaking Bad News

    • Putting it into Practice

    • Session 4 Handouts

    • Session 4 Quiz

  • 7

    Session 5: Managing Different Personality and Social Styles

    • Session 5, Part One - Introduction to Social Styles

    • Session 5, Part Two - Exploring each Social Style; The Driver

    • Session 5, Part Three - Exploring each Social Style; The Expressive

    • Session 5, Part Four - Exploring each Social Style; The Amiable

    • Session 5, Part Five - Exploring each Social Style; The Analytical

    • Session 5 Handouts

    • Session 5 Quiz

  • 8

    Session 6: Choosing Assertive Behaviour to Confidently Manage Each Situation

    • Session 6, Part One - Assertive Behaviour, what it IS and what it's NOT!

    • Session 6, Part Two - Using Assertive Behaviour proactively

    • Session 6, Part Three - Behaving Assertively, forming and maintaining an Assertive mindset

    • Putting it into Practice

    • Session 6 Handout

    • Session 6 Quiz

  • 9

    Session 7: Solution Focused Service Recovery

    • Session 7, Part One - Service Recovery

    • Session 7, Part Two - Service Recovery; How to Do It.

    • Session 7, Part Three - Summary of the what we have covered in the program and now Putting it into Practice

    • Session 7 Handout

    • The Final Quiz - Test Yourself!

    • Program Feedback Survey